Email marketing is ideal to achieve broader coverage for ongoing contact strategies that engage your prospects or customers. Over time you can cultivate your lead and watch them journey from awareness building, education, permission marketing, interest creation and finally sales engagement.
We extend your inbound online marketing strategy with proactive outbound email campaigns. Depending on your needs, they can be one-off broadcasts or integrated “story telling” programs. Our content development service can provide you with informative and educational content that grooms your prospects for future sales.
|
Relevant, high value content positions your company as a trustworthy and reputable service or solution provider in the mind of your lead or prospect. What’s the old saying: ‘Information is not persuasive – only the value it creates from the customer’s perspective is.’
By combining email marketing with targeted telemarketing we accelerate significantly the lead conversion ratios, and importantly, add the “personal” touch to your campaign.
|
Dynamic Email Marketing – Job role or Industry based
Depending on your customer profiles, we work with you to deliver the relevant information to the right person. For example, “business users” use a different language compared to “IT users”.
-Landing Pages
Our dynamic email marketing or direct mail can point to campaign specific landing pages to drive conversion. This means there is no need for your internal team to extend your current website. We can build landing pages for seminar registrations, document downloads, surveys or special offer interest capture.
-Integrated Email Campaigns
A well designed series of email marketing takes the target customer on the buyer “journey”. Based on the behavior we can observe through click-stream analysis, we plan and implement long term online campaigns that take the customer from awareness to education to interest and finally interaction.
-HTML Templates
Our campaign centre can develop email marketing templates that look like your current online material, or, we can design bespoke material. To reduce cost we also re-purpose existing templates from vendor portals and customise them to your needs.