One shot marketing activities rarely work. It takes multiple prospect interactions to build awareness and the beginning of a relationship. Well integrated multi-touch marketing campaigns deliver increased results over time at a lower cost per lead.
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Research and experience shows that it takes 5-7 touches to develop a relationship with new prospects. The higher the value and business risk, the harder it is. Ongoing lead nurturing increases awareness and is an effective way to convert opportunities as they emerge.
The right marketing mix should reach clients and prospects through the most effective communication channels.
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Our campaign centre manages multi-touch campaigns across email, web landing pages, webinars, telemarketing, face-to-face seminars, and direct mail. With online marketing, we help companies to market more effectively, more frequently, at a lower cost. As a single point of contact, we ensure consistency in integrated lead generation campaigns.