Telemarketing for B2B in the IT Market is highly specialised and
requires the work of professionals you can trust to represent your
business.Developing trust and rapport with your prospects is essential to
building your customer base and indispensable for customer retention.
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Our internal, experienced telemarketing team works only in the
business-to -business IT sector.They possess the communication skills you can depend upon to be “the
voice of your business”.Their ongoing skill development translates to
meaningful conversations with your target customers.
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Three reasons why Go To Market’s telemarketing formula works:
- We develop a concise and accurate brief of your business and your specific value proposition for the campaign.
For lead generation telemarketing, it is crucial to be crystal clear about the reason you call and your desired outcome. Many telemarketing approaches suffer from a “tell all and hope something sticks” approach that doesn’t deliver. We work with you to get the message right for the right contact. This means more relevant communication and more respect for your prospect’s valuable time.
- We agree on the right definition of a ‘qualified’ sales lead according to your sales process.
We ensure that “a lead is a lead” and score it with BANT criteria (Budget – Authority – Need – Timeframe) that reflect your requirements. This way the quality can be measured and hot leads passed immediately to sales, while marketing leads can go into a nurture program.
- We develop ‘calling guides’ to starting a meaningful conversation – no scripts
You have about 15 seconds to open a conversation and engage the person you talk to. Especially in higher value IT sales, it is crucial to develop the right calling guide and questions that will resonate with the target customer, may it be an IT professional or business person.
We don’t use scripts because in our experience they stifle the natural flow of a conversation, and come across as, well, scripted.-Lead Generation
The quality of the lead is the most important aspect for your lead generation work. During the development of the calling guide and approach, we work with you to have clear lead definitions and how to score them.
-Lead Generation
The quality of the lead is the most important aspect for your lead generation work. During the development of the calling guide and approach, we work with you to have clear lead definitions and how to score them.
-Appointment Setting
Getting face-time with the right person for new business development can be a time-consuming task for sales people. Our appointment setting services can increase sales productivity by securing meaningful meetings with the right person.
-Event Attendance Boosting
If you run events or seminars you can increase attendance significantly through phone follow-up after the invitation was sent. At the same time we can also set appointments to prospects who would like to see you but can’t attend the event.
-Surveys
If you would like to gain insight into market opinions or trends, our telemarketing team can conduct tele-surveys for you. Your Customer Satisfaction levels can be effectively assessed, and any issues or opportunities escalated for your attention.