Value Innovation with Blue Ocean Strategy provides the structured, research-based, repeatable methodology to ignite innovation in your organisation. It will take you to the next level of strategic thinking that creates breakthroughs.
In applying Blue Ocean Strategy to the IT industry and linking it to clear execution pathways, GTM Consulting can help your organisation innovate and avoid hyper-competition.
The cornerstone of Blue Ocean Strategy is to create new demand in new uncontested markets (blue oceans) and render the competition irrelevant. This strategy is based on the best-seller ‘Blue Ocean Strategy’ by Chan Kim and Renee Mauborgne.
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“Companies have long engaged in head-to-head competition in search of profitable growth, but today, competing head-on often results in nothing but a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool. Blue Ocean Strategy contends that although most companies compete in these red oceans, this strategy is unlikely to create strong profitable growth in the future. We believe that tomorrow’s leading companies will succeed not by battling competitors but by creating ‘blue oceans’ of uncontested market space. These strategic moves - termed ‘value innovation’- create leaps in value both for the firm and for buyers, creating all new demand.” (Blue Ocean Strategy)
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If you are re-evaluating your business direction, it’s time to ask yourself,
• Is your organisation stuck in overcrowded, fiercely competitive market conditions?
• Do you need strategies delivering more than incremental, organic growth?
• Are you ready to challenge the “status quo” of traditional marketing and sales?
• Is hope and waiting for a genius idea not an option?
“Blue Ocean” is a sustainable strategy development framework for the forward looking leadership team, seeking not only to survive but respond with creative game-changing strategies in a structured way that aligns stakeholders with the outcome.
Any size of organization can apply Blue Ocean Strategy.
We can adapt it to specific business areas like functional units, product management, service, sales and marketing. Timescales and cost vary according to the scale of the project and require joint scoping.
The radical market changes in the IT landscape are a wake-up call to the reality that traditional methods are past their use-by date when it comes to innovation at speed of business.
A managed pathway to creative innovation.
Challenging the status quo and “the way things are done” can create uncertainty and loss of direction if not managed carefully.
The question is how to channel creativity and innovation towards an outcome and develop sustainable strategies in an environment of hyper competition. It requires management to provide not only strong leadership, performance and vision, but also show pathways for creativity and innovation.
The need for game changers
Up until now, traditional methods suggested to follow “what industry leading organizations do”, promoting benchmarking, KPI, business process re-engineering and best practice thinking. The irony is that this thinking makes you more and more the same as your competitors, while the real challenge is to break away from them.
The story of Blue Ocean Strategy
Professors W. Chan Kim and Renee Mauborgne studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. This research, the BOS concept and the analytical tools and frameworks were first outlined in a series of Harvard Business Review articles. Throughout the world BOS is now recognised as best practice in strategic planning and change management. Their book titled Blue Ocean Strategy was published in 2005 as a drawing together of their previous 15 years of research.
Go To Market Consulting philosophy is committed to act as enabler, coach and facilitators working inside your organization leveraging internal knowledge and competencies while facilitating creative business strategy planning outside the nine dots.
Fundamentals for successful execution and implementation are built into the strategy development process.
Our approach has a track record in delivering Blue Oceans Strategy (BOS) results in the IT&T market. As industry veterans we have been applying the powerful concepts as both practitioners and external consultants and use it continuously in our own organisation.