IT companies would rather work with ONE partner to strategise, plan and execute a marketing campaign. Every marketing and sales organisation in B2B IT sales have different marketing needs: Channel Vendors – Channel Partner – Direct Sales. We align lead generation requirements with the specific needs of your business.
Go To Market has evolved the traditional agency model and invested in systems to enable marketing automation that integrates traditional and online marketing tactics providing one point of contact.
When we plan your campaign we always start with the objective in mind :
- Retain and cross/up-sell customers
- Grow market share through new business development
- Value Innovation: Creating new markets
Top 8 reasons why you should partner with Go To Market:
We ‘get’ IT sales and marketing
Our team members have solid IT experience and can speak your language (even in three letter acronyms). No matter if you are in applications, business intelligence, infrastructure, integration or services -we get the picture quickly. When trends like cloud computing change the way we do business and make profit, we can work with you on marketing that really supports the revenue goals of your business.
Telemarketing, Online and Direct Mail Integration
To execute integrated campaigns in a cost effective and timely manner, Go To Market’s campaign centre has all the skills and resources in one place providing you with one point of contact for all your needs. Our internal, experienced telemarketing team is solely dedicated to IT B2B campaigns.
Multi-touch campaigns
It's marketing 101 that everybody knows about but finds it challenging to implement. It takes 5-7 touches to nurture a relationship with new prospects. There are no silver bullets. Go To Market can help you with skills, resources and discipline to implement multi-touch campaigns reaching your target audience with content that is relevant to them, may it be through phone, online or direct mail channels.
Ahead of the trends – cloud computing is a marketing game-changer
At Go To Market we work only in the IT industry. This means that we are well placed stay ahead of trends and can see ‘the horizon’. Our customers benefit from our broader industry view of the Australian market and its movers and shakers.
Focus on Sales Pipeline
Our tagline says it all “I want more leads!” – We do marketing for sales and our team is proud when your sales team is successful. We are working with you to get the planning and execution right, so that your marketing budget delivers a measurable ROI.
B2B marketing for complex IT sales
Complex business to business IT sales is a highly specialised area - and that is all we do. We align marketing activities with your sales cycles for both, larger enterprise accounts or the broad SMB market.
Customer Relationship based marketing
Your existing customers expect different things from you than a potential prospect you have never met. Equally, your revenue comes from very different opportunity areas. We work with you to align the right marketing activities based on the level of customer relationship, be it for retention, cross/upsell, new business development or new ‘green field’ markets.
Plan and Do
IT has a saying “garbage in – garbage out”. The same applies to managing successful marketing campaign projects. Good planning is vital to get the right, qualified sales leads. We work with you to get the right value proposition to the right customer in the right way at the right time.
GTM Marketing Services portfolio includes telemarketing, email marketing , direct mail and data services. GTM’s telemarketing service is designed to be “the voice of your business”. You can rely on the quality of our people, their experience, ongoing training and coaching so they communicate with your prospects in a meaningful way.
Our email marketing is tailored to your audience and therefore a more effective lead generation tool as part of your integrated package.
GTM’s Marketing Campaign Management services combine the planning and end-to-end execution of multi-touch, multi-channel marketing from ONE partner.GTM’s Consulting offers leading edge marketing strategy in two areas:Revenue Growth and Innovation.